eHealth Today

It appears eHealth has usurped the throne once ruled by print ads and yellow pages.  This month we find behavioral targeting ads and SEO leading the charge.  We’re not surprised that 99 percent of physicians now use the Internet, while 64 percent use a smartphone – a number projected to jump to 81 percent in just two years.  This means adoption has catapulted us over the last remaining moat as the old guard of physicians also embraces the new technology.

In our own fiefdom, we’re firing on all fronts.  Last month we sent out the invite to join us on twitter, which you can find here

We also held court on a fascinating eHealth Innovation Series webinar about online clinical collaboration and health management.  At the event, we asked participants to tell us what they wanted to see covered in the next webinar – and the results are in.

By an overwhelming margin, you asked for the next webinar to delve into social media for hospitals.  So we turned to the ‘godfather’ of social media for hospitals himself, Shel Holtz, who has worked with The Mayo Clinic, Johns Hopkins Medicine, Northwestern Memorial and many others.  This is going to be a huge one, so sign up now and reserve your spot.  You’ll find webinar details below…

These SEO Blogs Are No April FoolsImagine a list of every search-engine-optimization info resource you ever wanted to know about, and then add a few hundred too many.

Healthcare Reform May Mean Marketing ReformIn the spirit of Desi Arnaz, who famously said Lucy had some “’splaining” to do, will VPs of Marketing become ‘Splain Executives?

What Social Media Ads Are Most Effective?On the Web, “context” is really just location, location, location.

Behavioral Targeting Delivers The GoodsClick on through to the .pdf report to arm yourself for your next budget meeting: conversion rates for targeted ads are 6.8%, over 2.8% for nontargeted.

Marketing to Physicians: Time to Go Digital?Now 99% of physicians use the Internet and 64% use a smartphone – even our country doctor has a Droid, and he’s like a thousand years old.

Jackson Health System Starts New Community WebsiteIt shouldn’t take a crisis for a hospital to embrace Web 2.0.

118 Web 2.0 Health AppsHere’s a useful aggregate of third-party health apps to peruse over lunch.

“Facebook Whisperer” Speaks About Why Facebook Threatened to Sue Him “Right now it’s a bunch of geeks sprinting ahead with the technology, and the cultural debate hasn’t caught up,” says Warden.

Many Health Professionals Buying iPad, But its Effect on Healthcare Still in Question One in ten standing in line were healthcare providers hoping to be the coolest kid on the block.

Hospital Pain Management Transformed by U of Illinois NCSAAny algorithm that reduces adverse drug events to zero makes us wish we’d paid more attention in math class.

Many Grow Happier With The Years, Experts SayBecause being an old grump is half the fun.

Exercise Can Beat Obesity GeneStill undetermined whether pulling the handle of the vending machine vigorously counts as exercise.

Atul Gwande in the April 5 New Yorker: Now What?For once, a down-the-middle perspective on what lies ahead. Well done!

Study: VA’s Computer Systems Cost Billions But Have Big Payback"Results may vary," says study. But it’s relieving to know they’re getting it right.

Patients Buy Short-Term Health Insurance to 'Trick' the System, Health Plan ExecsStop us if we’re wrong – and we often are – but can you still call it “insurance” when you buy it after things have already gone awry?

Moody’s: Not-for-Profit, Standalone Hospitals at Risk Under ReformMoody? This is downright gloomy.

Large Hadron Collider Exposed: The Stargate of ShivaOh my. Amazing what people spend time on.

The Future of Publishing – Created by DK (UK)One of the most clever and eloquent retorts to mass media we’ve seen yet.

Introducing The Verge We like hot, we like trendy, we like digital marketing advice – and we love that it’s free.

10,000 Hunt Easter Eggs Dropped From SkyIf we had a “Wicked Stupid” category, this would go there.